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Digital Marketing

Digital marketing refers to the application of marketing strategies carried out in digital media. Although traditional trade techniques seek to translate into the new world of online, in the digital domain new tools appear, such as immediacy, new networks that emerge every day, and the possibility of real measurements of each of the strategies employed.

That’s why marketing strategies in the virtual world must respond to other paradigms. For example, if before the distributors, the media, and the producers were those who had the power of opinion, now the focus must change the user, who is now able to find what he wants in the immediacy of search engines like Google, Yahoo, Bing, etc., and not only ask the media given if their decision is correct, you also have the possibility to read reviews, comments and ratings of other users.