It is Monday morning, you are staring blankly at your pc display as you attempt to write you social media posts for the week. What must you publish? A cat meme? One other inspirational quote? A hyperlink to your MLS itemizing?

Advertising messages ought to be constant throughout all advertising channels. So as a substitute of stressing out about creating model new content material for social media, merely take a look at the advertising you might be already doing and discover straightforward methods to optimize it for social media. Did you lately ship a unsolicited mail marketing campaign? Do you ship a weekly enewsletter? Are you operating an advert within the native paper? All of those advertising items can present nice materials for a social media publish. By conserving your messages constant throughout all channels, you create model consistency which helps construct model recognition and belief.

Under are some frequent printed and mailed items that actual property brokers use regularly and strategies on the right way to put these items on digital channels.

Open Home Invitation

Create an occasion by means of your Fb web page to ask your followers to an open home. Then publish a hyperlink to that occasion on Twitter, Google+ and LinkedIn. Through the Open Home, remember to encourage individuals to comply with you on social media.

Simply Listed or Simply Offered Postcard

Use the very same footage and messaging from the postcard to create a weblog publish. Then share a hyperlink to that weblog publish your social networks. Have interaction along with your followers by asking them which room is their favourite or have them guess how a lot they suppose the home was offered for.

Property Flyer

Choose one or two of one of the best picture from the flyer and put them on Instagram. Embody a quick description (2-3 sentences) and a few hashtags to make your picture extra simply discovered by individuals who aren’t following you but.


Within the expertise part of LinkedIn you’ll be able to add a digital model of testimonials from shoppers in doc and video kind. You can too join with previous shoppers and ask them to go away you opinions straight on LinkedIn.

Trifold Agent Brochure

Almost each social media web site has house for a bio, or an «about me» part. As an alternative of writing a model new bio for each, take the textual content out of your brochure or itemizing presentation and modify it for every social community.

Do not kill your self making an attempt to create fully unique content material for each advertising channel. As an alternative, take one primary message and optimize it for every channel. Not solely will this prevent time, and your sanity, it’ll create model consistency and the repetition will encourage your audience to behave.

Emmake by Transformación Digital